![]() Usually this is enough to kill the conversation however on occasion the persistent integrator lead me to ‘educate them’ explaining in detail what space planning is and in doing so it is impossible not to explain what a planogram is because it is at the heart of retail planning, it is a vital tool not just for large multi site retail but for all. ‘we make you buy ten things when you only went to a shop for one”- A one liner I stole off a friend. There is always a long awkward pause as I know this could be a touch point for me to go rambling off…). Yep Those! Well I have to explain I am a director at OSP Retail, ‘ What do they do?’ they say, ‘ We (……. ![]() We all have been there in those awkward cross dinner conversations with new acquaintances where you’re asked, “and what is it you do for a living?”.
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